People hate on ffxiv because you are doing the same thing over and over again. Leve's, Crafting, Behests, Grinding. Then they complain about lack of "end game" content. Let me pose you this simple conundrem isn't end game content the same thing over and over again? I played WoW for 3 years, had 3 80's end game content consisted of running the same string of instances over and over again. Or doing daily quests that are the same quest every day. Every mmo is the same thing over and over again, what xiv lacks is compelling story right now. And the introduction of the side quests is a step in the right direction. The announcement that they are going to implement advanced jobs (XI'sh) that must be unlocked was a major draw for me to come back. The only thing keeping me from playing at this time is hardware issues. Constant R0, and high gpu temps with graphics settings so low it looks worse than 90% of the mmo's I have played, or am currently playing.