worst lore in history of mmo-rpg's
Apparently you haven't played Tera. Nobody cares about the story in that, the game certainly doesn't either.

Aion had a decent backstory about the Elyos/Asmodians but as far as the main scenario while levelling was concerned it was just a bunch of dull unconnected quest chains about various beastman tribes that you never cared about.

ARR certainly makes a lot more of an effort in it's main scenario than anything in recent years, whether you like it or not is your call. Some people enjoyed the story, some didn't.