I'd have to say I've got the opposite view Drakent, FFXIV's lore is really what hooked me into the game. The main storyline took awhile to really get the hook into me, I'll admit, but not so with Eorzea as a whole. Every NPC has a history, every city a reason for being there, and every FATE tells a story. The amount of detail really sells the world as a real, living place--which to me is the most important part.