You have to realize that even the bad puns can provoke a thought along the lines of "That is just stupid", where as any normal quest name wouldn't even register in most peoples minds.
It's all about creating a lasting impression! In marketing, they always aim for staying away from normal for this exact reason. Whether an advertisement is good or bad doesn't matter as long as it registers the viewer to think about what they just saw. I sure as hell can't think of a single quest name from any previous MMO (Aside from a few that involved sexual innuendo's), but I still recall the stupid pun games all the players would play in chat...(WHY?!?).



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