this topic made me laugh.

When you play an MMO immersion is KEY because you are devoting huge amounts of time to the game.
Kinda like when you watch a tv show -every- week, immersion in the story and connections to the character are a necessity.
If you watched only half of fringe once every 2 weeks the show would not be enjoyable.

immersion is making the game feel like a game and not a job.