All my friends were disappointed that there wasn't an option to choose to join none of the Grand Companies. We all felt the Empire had a better sales pitch. I understand why you can't join the Empire, but I didn't want to join any of the other factions either.
Girdania, "Protect the forest, just this forest."
Ul-Dah, "Make us money, die for us if need be, and remember to strike first."
Limsa, "We are not unified, but we should unify the world under our ideals of not being unified."

Seemed like douchebaggery everywhere.