Well, from what I understood, it CAN be somewhat alleviated by placing local data centers - something they promised for the EU anyway, not an "EU" data center in Canada as we have now. They might not want to do that because it costs money (surprise!) but if they don't do something about it, it will cost them even more. I'm not lagging that bad most of the time, but the occasional (I hate this word, somebody, shoot the guy who decided on it's correct spelling) packet loss and the resulting lagspike just leads to unneeded deaths on stuff like Titan HM.