If its one thing Final Fantasy titles have also been missing since the nineties, its great commercials:

http://www.youtube.com/watch?v=F6UzrL2o3ZA&NR=1

The FFVI commercial got people interested that weren't even into RPGs, not to mention its probably one of the better commercials since all the characters involved are actually from the game. Just some food for thought, since the only XI commercials I remember airing in North America werent that great.