Whilst walking around the crowded streets of Limsa I often see a plethora of Free Companies. Players running every which way with different letters above their heads. <Nos>, <FCC>, <BSSM>, <KLM>, and <WTF> are just a few examples of what we're all familiar with.

What does a Company-less adventurer notice when he sees all of these FCs jostling for position on their screen? He notices that each and every one of those companies is exactly the same, or so it may seem at first glance. What is there to be attracted to in this abundance of companies? What's going to make this adventurer jump out of his seat in excitement when every company is no different that the last?


Those of you who are involved with a Free Company, I ask you, What is your company doing that's different than the others? How are you attracting new members?

Continued on second post.