Launching properly? The term is hard to define because of individual expectations. Some expectations are as followed:

1) Has to be a long Journey grindy ( I fall under this category)
2) Has to be quick because I hate grinding, make most content end-game related!
3) Crafting needs to be engaging
4) Gathering needs to be engaging

If there main reason of coming into the game is less than stellar, then it didn't launch properly. Some people can take the game for what it is and know what they are looking for will come in future patches, others can't.