Does anyone else feel like there's a major disconnect between Veteran Rewards and other "just for lulz" stuff and the general feel the game's lore is trying to portray?

The developers themselves said they were trying to aim for a darker, more serious story and world for FFXIV, and then they throw in Ahriman mounts and now Behemoth Mounts (which totally makes sense when all of Coerthas fears the presence of a single Behemoth) and silly minions and what not.

Note: This is NOT a complaint. Gods know I love my little Bite-Size Pudding, but I do feel like there's a disconnect between the world and these little extras.