Running out of stuff to, there needs to be more endgame content.

[Bizniztyme]

I'd say the reason most MMO's have failed lately is because they have been pushing hard to target a wider audience. SWTOR targeted more than just the MMO audience and an MMO is obviously not for everyone. Additionally, there has been a lack of innovation in the genre as well. When you look at where the average level is for FFXIV (I'd imagine it's level 30 by now) you should know that it's not lack of content driving players away. It's lack of quality and innovation.

But are they failing or it's just people's perception that they failed. The games are still running, they are all profiting, how did they fail? People's definition of failure of MMOS are totally warped IMHO.