and btw the number of people who actually renewed there subscription are less than 1 mil =)
why? many reasons, there are many other MMOs that are the same, so nothing new to them.
there are many games that got released like GTA and you know how casuals jumps from one thing to another.
there are mobile easy games as well where they can enjoy the same type of games =)

as for hardcore, they did everything in a month or a lil more, even though FFXI had lvl 50 cap and no end game it was playable for a whole year..
now with less than half a year people are screaming for content. and the content that was released a while ago was meh..
plus, the game isnt deep enough to stay in one's heart -.-