10 steps to being a bad PLD

[Sephirah]

If the mob is within range, I would usually RoH (non-combo) after provoke. I was under the impression it generated more enmity than shield lob (and it's faster than waiting 5 seconds for the combo while your healer is being eaten alive). Seems to work ok up to this point.

Am I doing it wrong?

NOTE: this is the only time I use RoH non-combo'd lol.

You're absolutely right to want to provoke the enemy off your healer right away, but if you don't have a combo'd Rage of Halone ready to use immediately, and you'd need to do the full combo first, a shield lob would be better than a non-combo'd rage, simply because you won't need to run to the enemy. It will still be a good idea to hit it with a combo'd rage before switching to another target again.

But yes you are correct a non-combo'd rage of halone will still generate more enmity than just shield lob.

Shield Lob generates enmity equal to damage times 6
Rage of Halone generates enmity equal to damage times 10

So just testing on a lightning sprite in Mor Dhona, my non-combo'd rage of halone generated 800 enmity, a shield lob generates around 540, and a combo'd rage of halone generates around 3000. These numbers will obviously be higher/lower depending on your gear/buffs.

You can check enmity tables here:
http://valk.dancing-mad.com/?page_id=231