Absence of end-game content : the downfall of every MMO.

[Sayura_]

Being a diversion doesn't mean that it's not content; it means that WvW/PvP is a means for the player to escape from the line of progression. But since PvP in many games (including this one) is something that can be participated in long before the player has beaten all--or even most--of the available content, it cannot, by definition, be considered end game. It's simply its own thing altogether.

So, again--moot point.

WvW/PvP has it's own line of progression i.e. GW2 has WvW rank points which give you different skills like carrying more supply.

Quote from Yoshi

"With this PVP system, there's going to be different character systems compared to the PVE version. If you win a battle in PVP, you'll earn points, and when you collect these points you can exchange for certain abilities or skills or equipment dedicated to the PVP system. As such, you can level up your character in a sense within the PVP system."

It's OWN system with it's OWN end-game.

So, again--moot point.