Absence of end-game content : the downfall of every MMO.

[ArcheustheWise]

You know, funnily enough I forgot about FF XI when I was talking about WoW and EQ. The great thing is that my point still stands, as FF XI lasted the test of time by being a huge bitch of a grind with massive timesinks.

Mmos don't need massive timesinks to work. SWG pre cu worked fine and was a fun sandboxish mmo to boot, great socialization in that game back in the day.