Absence of end-game content : the downfall of every MMO.

[Codek]

Indeed I remember these complaints from every single major MMO in the last +10 years. Even WoW was slammed as doomed to failure because of a lack of end game content..

"Really Blizzard! Three months and all you have to give us is Dire Maul and two bugged world bosses! At least fix Ragnaros so he stops breaking weapons on each attempt..."

The good ol' days!