Absence of end-game content : the downfall of every MMO.

[Sybreed]

This was just giving the market what it wanted. Sadly however, as others have pointed out, developing an MMO is a MASSIVE undertaking, and it's just reality that companies cannot design a huge game, deal with bugs and balance, and also have a huge queue of endgame content waiting for the extremely dedicated and flat out no-life basement dwelling 12+ hours a day 7 days a week sort of people, it just can't be done. And yet SOMEHOW people think it SHOULD and CAN be done, and then QQ when it isn't done. They then proceed to cry foul and sing songs of lament and doom about how they game will fail (see every single mmo since WoW). Because of this, huge tracts of the mmo playerbase have become "franchise jumpers". I honestly think at this point no mmo can "be good", because the playerbase itself is so insanely entitled, toxic, and unrealistic.