The content is superb and fun. Sure, the endgame isn't completely fleshed out. But, really, state a single MMO that had a complete, fleshed out endgame on release? Hell, this is the MMO with the most endgame I've seen in ages during the launch period, not to mention with the amount of quality and polish it has. The potential is enourmous, and I get giddy just thinking of all the possibilities there are for this game. I'm in this for the long run