Personally the ONLY incentive from FFXIV that keeps me coming back every week is the 300/300 myth tomes for Relic armor. Relic armor is pretty cool and I want it. But as far as Coil goes, there's not a single reason that makes me want to do Coil. I have people constantly trying to recruit me to their Coil party, but I'm bored enough having those same people trying to tag me for their 300/300 Myth cap every week. To me, it's obvious SE is just trying to pile subscriptions at this point. They're still hiding behind "It's only been out for a month" fiasco! Which in reality is false, it's been out for years, it's just a fail after lesser fail after lesser fail.