Frankly this event matched my expectations almost exactly. Why do I need a huge blow-out of developer and design effort for a rl holiday when I'd much prefer the 2.1 patch on time and on "budget"? It was cute, I got a chuckle, the decorations are fantastic. I'm glad they wanted to do something "fun" but this really was enough.
Edit: And they just announced on the Live Letter that there's actually going to be more events for All Saint's Wake before it ends, too.