"I speculated what companies were 3 months ago and they are just confirming what I already know."

This is what I hear from a lot of people... They just told us that companies are going to tie in directly with dungeons. This could mean a lot of things. A lot of people have been suggesting some kind of rep/fame system, companies tying in with dungeons could be the start of something like that (speculation). They also released some foggy screenshots (granted, they were thumbnails) from the dungeons themselves. It looks like this first dungeon they are talking about is going to be in Gridania, we're going to be fighting some danger the Garleans are creating (sounds like they are disrupting aetherite energies and angering creatures).

Some people don't like RP, and I can understand that but to say they released a bunch of information we already knew - that's not true at all. There is a TON of speculation about this game and just because a few people speculated just that doesn't change the fact that this is, in fact, an official release of new information. Just be happy they're still working on the game and have provided some of the best compensations ever seen in the MMO genre. Most games would have closed doors and the devs would have moved on to other things in FFXIV's launch situation.