But the fact is, MANY of MMORPG players are casuals, more so than 90% of the population, ignore the majority and catering for the 10% will financially hurt the game, but losing the 10% doesn't change much. I fully support SE if they choose to keep the game casual, in fact it is the only logical choice from a producers stand point. I think the content is right where it stands at the moment, its not super casual like LFR in WoW, but at the same time not complex like HMs in WoW either.