well for now it is just a grind.

PvP for players who like beating each other up arrives later

Hildebrand Story quests for people who like some comedy in their game for endgame won't arrive until later.

Housing for people who enjoy other methods of stat bonus and buffs, having a home to decorate, and something to spend all that useless gil building up in their pockets won't arrive until later.

Not much to do now but to grind.