I feel as though there isn't that much content end game and that it is a treadmill. I do think that if pvp were in the game, it would greatly side track a lot of us burning through the content. My average day (If I log in outside of a raid day) is to get on and farm and then hope that the items I farm will even sell, since everybody undercuts by huge amounts I really don't ever sell. Then I'll grind my AK's for myth, then use the philo to gear my second lvl 50. But pretty much it's a waiting game for me at this point for resets.