Dumbing down content so "everyone can experience it" is the biggest mistake you can make in an MMO. If you can solo everything, what is the point of the whole online thing? Socialize and find other people who share your skill level. You can then reach your own limits within the game or try to improve.

The Duty Finder truly is an abomination and it should be removed. It feeds the ADHD kids' mentality of "EVERYTHING FOR ME, NOW!" and "I'M PAYING THE SAME PRICE, I'M ENTITLED TO THE SAME THINGS!". Without it people would have to get more connected and the game world would have more life in it.