It seems pretty simple to me...Endgame content varies. There is 'easy' content (Prae/CM/WP/Ifirit)...'Middle' content (Hydra/AK/Garuda)...and 'hard' content (Titan/Coil 1-3) ...and 'insane' content (Turn 4). Seems completly legit and reasonable to me. Face it, not everyone in the game is going to be capable of completing ALL the 'extra' content...heck SE must think so since the credits roll WAY EARLY in all this. i90 gear...is not meant to be picked up at your local walmart for cheap. It takes effort, skill, dedication to achieve...it has to mean something else they'd give you a full set when you first login. Personally, can't wait till they add the new Primals AND add a 'uber-mode' to the existing ones. Have problems with HM? Get ready for serious gear check for some cracked out uber-Titan!