There is nothing wrong with instant gratification

[Daragust]

The ultimate goal can be as faraway as 6 month, but the process of getting there needs to be rewarding. Otherwise your MMO fails at its core.

Then by your logic, 60 runs is fine because you are gaining gear as you go. If it were the case that runs 1 - 59 saw no improvement in your character, I could understand the complaint. But lets be honest, by your fourth run you can already replace a piece of jewelry.