How do you react to being undercut?

[Wazabi]

Indeed.

Setting the price is a mental balancing act between "What's a fair price?", "How quickly will it sell?" and "How much can I get?" If I see a lot of an item that I can manufacture for 50 gil for sale at 5,000, I post one of mine for maybe 1,500 gil, get a quick sale, and use the profits to buy up more materials.

I also like to do what an earlier poster described as profiting from the laziness or inertia of others. For instance, one of the Fishing quests requires Rat Tails, but they aren't for sale everywhere. You have to go to certain towns to get them. So I buy up a stack of 99 Rat Tails for 4 gil each, and resell them for 10 or 15 gil each. Not a huge amount of cash, but it's a simple transaction, the turnaround is fast, and if I'm in the area anyway I might as well buy up exclusive local goods and re-sell them.

I came from Malboro, and it is way easier to sell things at a high markup there than in Tonbery. Many things here in Tonbery sells at breakeven, and the higher level and star item sells at a small margin (10k for a piece of 1-star gear). The 2-star though, still goes for 350k+.

What I would like to point out from this exampls is that number of crafter/gatherer players and how active they are will determine the supply, thus the price. Undercutting amount can be quite at Malboro...and that's because the price was too high to begin with, and people have a lot of room to undercut. In Tonbery however, undercutting happens at smaller amount, and there are more players breaking bulk. It's just all part of the market.

As for how I react to this new environment, I starting buying more. Bought my full set of 1-star crafting gear for my two DoH class. Would had taken me way longer to craft it on my own.