The problem isnt that players are doing it, its that players CAN actually do it. The only ppl that should be max level in the first month are legacy and the super hard core. It should take a month for no lifers, and up to 3 months for casual play imo. No one should be fully fleshed out in the highest lvl gear already. Heck.. I am playing pretty casually, and I got my first ilvl 90 piece yesterday.