these suggestions sound sexist. And if you actually gave this as marketing advice, you will get smacked. Most the other games that used such gimmicks or sexist stuff are tasteless mmo/games with no real meat to them. Evony is one of them. I can same several hundred others. Women do play mmorpg, (me being a 26 year old lady) and find those tactics tasteless, tactless and infact a big turn off. Idm collectable pets or a deep love story somewhere down the line (see ffxi riogrimm (sp) + cornillia, the undread pirate and sultana in treasures) But the above 2 suggestions will turn people away. Sure sex sells, but SE is to classy for that. And yes I know they have mild fanfare, but even that was tasteful.