So, this was actually my idea for a multi-part blog entry originally, but after writing it up I decided not to publish it because it was basically just me explaining, in the most simplest terms I could, why the current economy sucks big time and makes crafting and gathering incredibly unrewarding.
But, I decided it was better to open conversation on the matter to get other people's opinion on the subject, as well as maybe offer some solutions in some vain hope that they might be influence the direction the game will go in the future (just being real here).
The way I see it, the current economy is pretty much crafter to crafter trading, and gatherer to crafter trading for most part. Combat classes gear from quests, then from dungeons, crafting food is an insanely time consuming endeavor compared to the (very minor) bonuses that it provides and medicine items are incredibly weak with long cooldowns. This isn't to say that there isn't money to be made, but it's mostly in form of materials (ore, logs), or refined materials (cloth, lumber) with very little actual equipment being sold.
The funny thing is, most of the people who ask me to craft them something are OTHER CRAFTERS that basically want me to powerlevel them by HQing items for their leves. That alone is insane, because I don't understand why I would want to basically powerlevel my own competition. Say what you say, but crafting and gathering is always PVP, you are competing for customers (I'm not even that aggressive on market board, but that's what trading boils down to).
I have devised a few solutions to make crafting and gathering more involved. I'll start with the solutions that are faster to implement and work my way down the list from there.
1. Food / Medicine reforms
Basically, make food and medicine recipes use less shards/crystals/clusters, remove HQ food and medicine and make HQ chance generate more food/medicine than NQ (FFXI, wink wink nudge nudge, c'mon guys that game was also made by you). Buff the food effects across the board, and make star and two star food buffs persist after death. Drop medicine cooldowns significantly and buff the NQ medicine to HQ levels (because HQ medicine will not exists anymore).
This will create a healthy supply and demand for the items.
2. Rare equipment recipes for exceptional items
I don't much care what the delivery method will be, but we need rare recipes in order to be able to create a niche for ourselves, so we don't all end up competing with each other. And the items produced by these recipes need to be actually exceptional. Like several iLevel above what the normal and dungeon gear is. And I'm not talking about endgame gear, that's a whole different can of worms. I'm talking about there needing to be a reason for a person to buy crafted gear while leveling. If a crafter could create a blue quality item for level 30 combat class, that outshined anything from dungeons, there would be an actual reason for the person to buy that item.
3. Crafting class specialization
You have that nifty job crystal system, why not use it for crafting classes. I thought crafter classes were supposed to be a viable option for experiencing the game too, right? Now, unlike DOW/DOM job crystals, you could only get one per crafting class, maybe out of three possible crystals. Each would give it's own recipes, further enabling crafters to carve out a niche for themselves.
4. Actual content for DoL / DoH
Last but not least, how about we get actual content for gathering and crafting classes? There has been a lot of talk about crafting/gathering dungeons and whatnot on these forums lately. I understand that S-E had to "re-prioritize" the game with ARR, and bring DOM/DOW classes to spotlight, but that doesn't mean that people who enjoy crafting should be denied content altogether. Housing will bring new recipes for crafters, but I doubt it will bring even a shred of actual content for DOH and DOL classes.
Sorry for the wall of text. I have four crafting classes and two gathering classes at 50, and seeing the current economy for what it is (a joke) just really pisses me off, when FFXI had a better one even after gil sellers basically took over the servers. And no, I'm not going back to FFXI, that's not what this is about. I just wish MMO devs would widen their horizons even just a little bit and not assume that scripted combat content is the be all end all of every MMO ever.