This is an optional paid service that allows characters from active service accounts for FINAL FANTASY XIV: A Realm Reborn to be transferred to a World of your chooosing.
To make use of the World transfer service, please proceed to the FINAL FANTASY XIV: Mog Station.
* Due to fluctuations in World populations, certain Worlds may not be available for transfer.
They don't have it shown as restricted right now until a certain time so you would think it should be up and running. I think I'm just missing something obvious