Um.... Why at 5pm PST? The event starts at 10pm PST.

Wouldn't starting this at say 8-9 PST (11:00pm-12:00am EST) be a little better? I'm not going to stand around for 4 hours doing nothing and I think the same goes for a lot of people. So if you want a big gathering I'd start it at most an hour or two before the event starts.

Per Lodestone:
Hour of Reckoning
Saturday, November 10, 2012, at 10:00 p.m. – Sunday, November 11, 2012, at midnight (PST)

Place of Reckoning
Brittlebark, Mor Dhona