I think they realised a long time ago that the money's in appealing to the casual crowd who use the game as more of a chatroom and dress-up doll simulator rather than continuing to develop the game as a traditional MMO. All this talk of respecting the players' time just feels like an excuse for them to gradually move away from time and resource heavy aspects of the game like combat and gameplay in favour of focusing on empty fluff like the Mogstore, because it lines their pockets at virtually no extra cost. It's clear they're not really interested in what long-term players have to say anymore and have their sights set on a particular demographic.


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