A simple suggestion to save this game.
1. Open / Expand your servers. - This should be common sense but I dont know why SE doesnt address this as their priority. By closing your servers you are losing potential new players. And with the current population people arw impatient so instead of waiting they will switch to other mmo instead.
2. Merge Servers - As i said, the population of the newbie areas are basically abyssmal. In order to compensate for it, they should merge servers with low population. This will help the new players stay in the game instead of quitting because they cant see other players in the starting maps.
3. Server Transfers - This should help as well. Because of the dying population (currently the high level population isnt that low but still i always see familiar names and same people are shouting / dungeoning) with a transfer, players can move to a higher populated server.
4. More ways of acquiring semi end game gears - all end game gears requires tokens. Darklight sets and crafted i70s all requires tokens. Farming tokens in 2 dungeons for fast runs gets pretty boring.