APP CRASH

What is the APP crash why does it occur and not on my cheap ASUS gaming laptop its random as can be and shuts the game down. Not as painful as it was during beta and pre release but I would still like it dealt with anyone else having this issue or figured out how to fix it? I run a Digital Storm Custom with a 680 GTX and blah blah Maxed out everything. So what could cause this?

Wonderfull 4th Crash app today and it cost me a high end fate I started and possibly 200 tokens how about a Tech support response.....

Problem Event Name: APPCRASH
Application Name: ffxiv.exe
Application Version: 1.0.0.0
Application Timestamp: 522f769d
Fault Module Name: ffxiv.exe
Fault Module Version: 1.0.0.0
Fault Module Timestamp: 522f769d
Exception Code: c0000005
Exception Offset: 0023c7b7
OS Version: 6.1.7601.2.1.0.768.3
Locale ID: 1033
Additional Information 1: 0a9e
Additional Information 2: 0a9e372d3b4ad19135b953a78882e789
Additional Information 3: 0a9e
Additional Information 4: 0a9e372d3b4ad19135b953a78882e789

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AGAIN seriously week plus of leaving my game on all day no issue and now 5 hours 4 crashes WTF people.