Registration code scratched out?

So I apologize if the answer to this was in an obvious place but... My friend ordered a physical copy of FF14 from SE. When he got his physical copy, half of the registration code that he needed to play the game was scratched out...

I tried searching everywhere for a live chat support or a phone number where he could call them, but I could not find either one. The only thing I could find was a way to send a ticket. Again I apologize if the live chat or customer support phone number is in an obvious place but could anyone help me out here?