10,000 gil to the first person to catch the reference.
Susan Express' Journal. September 9th, 2013: Materia prices dropped this morning, market was flooded. This server is afraid of me. I have amassed a fortune. The zones are extended gutters and the gutters are full of bots and when the drains fill up, all the noobs will whine. The accumulated filth of all their toons and gathering materials will rise up about the population and all the players will look up and shout "Raise me!"... and I'll whisper "10,000 gil."