Nvidia Driver Crash

This is quite... odd. Have been playing fine for the last week. Today, I try to load up the game, and within a few seconds of the game world loading up (After character select), I suddenly get artefacting, freezing, and then either an Nvidia driver crash or my machine Hard Freezes or Resets.

Nothing at my end has changed in terms of drivers or anything, and I didn't see the game patch when I load it. Has anyone got any ideas? :S

Have tried swapping up to beta versions of drivers, deleted my Whole FFXIV folder from My Games to reset all the settings - still the same thing - really frustrating :(

From my experience, usually graphic artifacts means a physical problem with your card, not necessarily a driver issue. Your card might be dying a slow death.
I had this problem with brand new cards and had to change them, the driver was not at fault.