Hi guys,
I was just considering how Final Fantasy 13: Lightning Returns and Final Fantasy 14: A Realm Reborn are so close together in regards to their release dates... I think most Final Fantasy fans of the console games will purchase 13: Lightning Returns, however those who do not play MMORPGs may not be interested in A Realm Reborn and vice versa; MMORPG players playing WoW, Rift and Guild Wars 2 may not be interested in Final Fantasy 13.
However, as both games are coming out on the PS3 and so shortly together; I think this is a golden opportunity to boost Square Enix's position and to further establish the Final Fantasy series.
This could be done through demos or perhaps cross game bonuses; when someone purchases one of the games, perhaps give them a code for redeeming a bonus in the other game, giving customers an incentive to pick up both games and providing free advertising for both games.
A few ideas:
* Demo disk for the other game included within each boxed copy of the PS3 version.
This could be done by having limited content available in Lightning Returns such as the Final Fantasy 10 Zanarkand demo. The A Realm Reborn demo could be the full game but with a level cap / area restrictions or a game time restriction.
* Preview manual for each game, just a few screenshots and a appetite wetter.
* An in game vanity item for each game; for example a chibi Lightning pet / minion for A Realm Reborn, for Lightning returns, the vanity item could be a FF 14 themed costume for Lightning or perhaps a Grand Company / Meteor themed Armour set for the chocobos.
* A demo disk featuring some music from each or as an extra within the playable demo of the game? A lot of people who play Final Fantasy love your music, use it to your advantage.
I'm sure there are a lot of cool things that could be done here and could encourage people to buy both games; I am very excited about both games and will be buying both regardless, but I think these would be nice touches to improve and expand our playerbase.
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06-02-2013, 10:24 PMNushidoreiLightning Returns and A Realm Reborn both coming out in the same quarter... bonuses?
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06-02-2013, 10:33 PMAldora
I think we can expect a Final Fantasy XIV in-game item to be included into the Lightning Returns : Final Fantasy XIII box. Just like the Asuran Gloves item code was included within the Final Fantasy XIII box. Other than that, i would only expect commercial flyers of Lightning Returns : Final Fantasy XIII within the Final Fantasy XIV box.
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06-02-2013, 10:39 PMprymortalThere was something on a Japanese website about the orginal announced FFXIII Lightening Returns Bonuses. if your japanese is good google it.Quote:
Originally Posted by Nushidorei
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06-02-2013, 10:43 PMGidonoidon_Sur
I think it's not ideal that both are coming out. We know game sales have been decreasing due to costs and competition and I think this will hurt FFXIII sales and take attention away from the relaunch of ARR. I think if they could get FFXIII out at least one month earlier, it would a kid the problems and maybe even give ARR a boost particularly if FFXIII is good.
No doom and gloom, just not ideal IMO. -
06-02-2013, 10:45 PMAbriaelNo.Quote:
Originally Posted by Gidonoidon_Sur
Launching games of the same franchise but different genres near each other is beneficial, as they earn visibility from each other's audience and the company can do cross-advertising, as they are indeed doing. It's marketing 101. -
06-02-2013, 10:51 PMGidonoidon_SurWell I am an outlier then. I will not buy a $59.99 console game and another subscription based came in the same month (CE I might) especially from the same series IP. I need a break on my wallet and break from the world of FF.Quote:
Originally Posted by Abriael
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06-02-2013, 10:55 PMNushidorei
It's a good point for those who are stuck for money, they will likely make a decision of one or the other. However, since both release dates have been made public, they are unlikely to split these releases up to accommodate for such; instead they should focus on maximizing the amount of people who buy both games.
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06-02-2013, 11:24 PMAbriael
Those that are stuck for money are at the margin of the target of this game anyway. It's a pay to play game.
By the way "the world of FF" is a fallacy. Final Fantasy doesn't have only one world, and Final Fantasy XIII's world has nothing to do with Eorzea. They have literally just a series of names in common.
The large advantages bought by cross-marketing way outweighs the minimal disadvantage of potentially losing a few customers that won't buy the two games because they're part of the same franchise. -
06-03-2013, 02:44 AMSkyeWindbinderI kind of have to agree with you. As much as I love Final Fantasy (a LOT), launching both at the same time would only be beneficial ifQuote:
Originally Posted by Gidonoidon_Sur
A. Whomever was buying one happened to have enough spare money to buy the other at the same time
B. There was some kind of deal where you could buy the both of them as some sort of package deal that would make it cheaper than buying both separate
C. You got some kind of bonuses for buying both, such as in-game items (Like Lightning's sword in ARR or a Dalamund summon in LR).
And even in the case of C, you could always buy both games later and get those bonuses later. Unless, of course, there was a time limit for claiming these bonuses which prompted you to buy both as soon as possible(see: immediately), which would be dumb. lol I dunno, I just don't see anything beneficial about buying both Final Fantasies at the same time. But then again, that's just me.
Also, I couldn't see myself doing it even if I had the cash (and even if I cared at all about LR). With age, I've learned to budget. It's a hard habit to break, even for a gamer. lol -
06-03-2013, 03:04 AMDarlan_Ashwood
A free trial for FFXIV if you buy Lightning Returns would be good idea.