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There are so many items on the FFXIV online store now, sometimes sifting through them can be a challenge. Especially since the only filter options is old and new. There isn't even a search bar.
Please update the website for the FFXIV store to include a search and several different filters. This original design was fine when you sold 10 things, but there are so many items now it is confusing sometimes trying to find something.
I'm not sure what browser you're using but you can view the items by category and then filter by holiday, item type, etc from there. There's a hamburger menu (the 3 horizontal lines) symbol underneath the square logo on the mobile site in the top left that shows the categories. Then when you get to the category there's a funnel looking symbol near the top right under the log in button and to the right of the category name that has all the filters.
You're completely right about there being no search bar, though. That should definitely be implemented at this point.
Here's what I'm talking about
https://i.imgur.com/MN9CLc9.jpeg
https://i.imgur.com/ycivEG0.jpeg
There's a long list of categories that the items are separated into (mounts, emotes, dyes, weapons, armor, minions, etc).
Once you've selected a category, there's a filter icon with a pretty substantial amount of options. Definitely not just "old and new".
It really bugs me that the store has separate "costume set" and "armour" categories when the latter is simply single pieces of costume gear.
They should out the descriptions to be consistent, or better yet, meld the categories together entirely.
Also, the "click to see more" approach instead of proper pages is annoying to navigate.