I get the Pizza Emote Grubhub ad being US-only, but why are the codes region locked?

I've been playing MMOs since 2009 and I'm no stranger in being left out of such "quirky" promotions because I live outside of the US.

Guild Wars 2, TERA, The Elder Scrolls Online and Star Wars: The Old Republic all had their fair share of events or promos that specifically catered to their North American audience, but even so... players from other countries would still be able to benefit from it through friends, family or even public giveaways (by members of the community or content creators). I've lost track of the amount of promo codes I was able to claim in Guild Wars 2 despite the promo in question being obtainable by US citizens.

But why is such a silly thing as a "Pizza Emote" region-locked? Even though I live in the EU, I do play on the NA servers and my group of friends from there is a mixed bunch (US, CAN, EU, AUS) who were planning to mess around with said emotes thanks to our US buds.

This comes off as tone-deaf. There's already a sea of complaints regarding the long queue times and server instability, so this is just rubbing salt into wound.

Because the majority of the player base doesn't care enough to tell them to stop and do what they need to make it stop. Which is walking away from the game. That is the only number that will change square's mind about something. I am not saying they are greedy even though they can be. I am just saying they are a business and the only 3 reason I can think of is contract/money/ or idk some cultural sensitivity.

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Originally Posted by Malakii

Because the majority of the player base doesn't care enough to tell them to stop and do what they need to make it stop. Which is walking away from the game. That is the only number that will change square's mind about something. I am not saying they are greedy even though they can be. I am just saying they are a business and the only 3 reason I can think of is contract/money/ or idk some cultural sensitivity.

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This event is GrubHub has nothing to do with se they just partner GrubHub made the choice to only do na.

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Originally Posted by Slayer25c

This event is GrubHub has nothing to do with se they just partner GrubHub made the choice to only do na.

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Oh yeah absolutely man, SE has no choice of where items made for their IP are distributed.....