XIV's text font

One thing I actually really like about pre-1.20 is the defauly font used in the text. It's got a nice medieval fantasy feel to it while still being aesthetically pleasing and easy to read. But I can't for the life of me figure out what font it is. Did SE make it themselves specifically for XIV or were the licenses purchased from someone? And if the latter, once 2.0 rolls around and it's (presumably) no longer used, could we possibly see it available for download? (maybe? :p)

I would really like to know the answer to this as well! Looking at alpha they had used MS UI Gothic, but their new font really fit the piece better, and being a serif, it was a lot easier to read.