Originally Posted by
Raldo
You're basically asking "Why does anyone challenge themselves to get the best gear, when you can get slightly-worse gear for little effort?"
I think most MMO players accept that MMOs are just gear treadmills. You shoot for the best until there's a new best, and hopefully you're getting some enjoyment along the way. Why? It's a video game, you're already wasting your time, do you need a reason? Do whatever keeps you entertained.
If you're already bored, try out some of the side content. In the month leading up to ShB, I wasted my time trying to collect all the Triple Triad cards, crafting 1 of everything for the achievement tools, etc. Level some other jobs or something. I just got my 3rd job to 80 yesterday. Why? I don't know. If you're already at the bleeding edge of the content, I assure you that the speed of patch cycles will not be able to keep you satisfied. Once you're done with Savage, you'll have the best gear for like 6 months, and then once 5.2 hits, everyone will have be able to get gear that's better than your savage gear for very little effort. If you're already asking yourself "Now what?" then perhaps this game (or possibly all PvE MMOs in general) aren't your cup of tea.