Crafting Leveling and redundent quests
My wife started playing FFXIV with me last week. She provides great non-biased opinions on the game. She likes the graphics and the way you can make your own gear. She really likes the gathering minigames.
Problem: She quit playing after finding that she would have to repeat the same leves over and over again to lvl her gathering and crafting skill. She says that this is redundent to have to repeat the same leve.
Solution: Add more leves. One leve for every item you can possilbly make (except for a few unique recipies). After a person has complete the leve quest for an item they earn the recipe and the ability to make that item on their own in game. This would abolish repetative grinding, but it could still be time consuming so that we don't reach cap level in a day.