Please deepen the depth of Job quests, moving forward!
Having played FFXI for many 10+ years and then switching to FFXIV, I find the plot very very good. But the weakest aspect of FFXIV's plot are the job quests. They're very boring. I get that they have to be simple/easy because they are barriers that lead to necessary spells and skills needed to progress, but they are just so boring. I am not saying the challenges or fights need to be harder, I am saying the story/plot needs to be a bit more compelling. I've gotten about 7 classes to 60 so far, and the plots are pretty shallow. If any devs are reading this, go research the plot of some of the FFXI artifact quests, specifically BLU, SMN, DRG, SCH. I hope job quests in 4.0 have a bit more substance to make them more interested and to get us hyped on the job. MSQ and Hildeebrand stories have strong stories. I know it's difficult to make 13+ stories all unique and interesting, but some of these are so boring and job lore is supposed to be one of the more interesting aspects of an FF game.
Maybe reveal more history about each of the jobs, and talk about the skills/spells we learn a bit more. Upon finish DRG60's quest, I learned Geirskogul but there's no mention of what Geirskogul is for a DRG. The class quest NPCs explain the nature of the skills you are being taught, and the level 50 skills are discussed briefly too, but very few of the level 52-60 skills are mentioned in the plot of the quests save for a few.