How the GamesMaster magazine campaign actually works?

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Pretty sure you will be forced to wait 3 months regardless of if you have a 1 year subscription if want all the items unlike JP and NA players who get theirs generally within 24 hours. The digital copies get released around same time as physical copies I think so 306 isn't out yet but when does come out you will have to wait a month before can access/obtain 307 and it's item codes and another month before 308 and it's item codes. I do not know if you even get the codes from the digital version, part of me thinks you wont and that it only applies to subscriptions which require physical copies or physical+digital and not digital only.

Hello Yunao, as I understand it the codes will only come with the physical copies the digital ones will not include it.
Buying a subscription will not get you the codes any quicker, you'd still only get the codes when the September issue arrives. Also getting a subscription will not include the first two issues so you would not be able to get the chocobo.
If you have seen players already in the gear they will be players using NA accounts but playing on the EU servers who used the Amazon promotion.