Geekfest 2016 - FFXIV Recruiting Event ~ Need your ideas and your support!

I attended the community planning meeting for Geekfest, a convention that is an annual scholarship fundraiser in my town at the local campus scheduled to be the 12th of August to the 14th. I brought up my interest in running a large-scale FFXIV event in conjunction with Geekfest and most if not everyone was excited about it. Here's my problem: I got no idea what I'm doing. :eek: So now I turn to you, my ever most humble community of Lamia, for suggestions. Has anyone attended large-scale events before based on FFXIV? Any things you liked about Fan Festival and FATEs that you may have attended? What would you as a player be interested in seeing, and would think people who've never seen the game before be interested in seeing/doing that would spark their desire to subscribe? Any help would be appreciated. :D

Saludos,
~ Waul Yeth

Here are the sites, for wristbands: http://www.starsatnight.org/geekfest/ and the FB page here: https://www.facebook.com/CTCGeekfest/ Thanks for your time and suggestions!

Also, if the OP sounds a bit informal, I had a really nice thing going till the character limit kicked me in the face. So, apologies. I'm actually not that robotic lol