E3 Ideas for Most Successful Opinion-Changer

I'm sure Square Enix is going to go to great lengths to make sure the E3 relaunch trailer achieves maximum hype and changes the opinion of the game for as many people as possible. Outside of our little world (this forum) there is a significant population with mixed feelings about XIV and there is also a significant population with a very negative opinion of the game. Many of the latter may just blow off the whole conference about XIV because they think it will be more of the same. These are the people SE needs to target and intrigue them enough to learn about 2.0 before they turn off their ears.

I figured I would make this thread to try and collect ideas from the community about how to make E3 the most successful it can be. Maybe together we can give the dev team some fresh ideas that would help break this game's stereotype and attract new people.

Personally my idea would be to just announce a "New Final Fantasy" and at the end of the trailer have it say Final Fantasy with the X and V appearing alone at first. After a dramatic pause fade in the "I" in between the two and have the word "ONLINE" appear in its usually spot. Then listen for the huge gasp when the "I" comes in as people realize what they just saw was in fact XIV ;)

stick to the schedule?

It is stupid to try and distance themselves from reality. FFXIV's bad launch is a part of their history. They should embrace it and just say "this is how far we have come." If they make a good game, it won't matter what preconceived notions people have about the game, because it will speak for itself. Resorting to cheap tricks to win people over isn't what this game needs in order to be a success.